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A Public Service Announcement (PSA) is a message created to raise awareness, influence public attitudes, and change behavior toward a social issue. It is often produced by governments, NGOs, or private organizations to promote public welfare. The process involves both development (creating the PSA) and maintenance (updating and ensuring its continued relevance).
2. Development of PSA
a. Research and Planning
2. Development of PSA
a. Research and Planning
- Identify the target audience (age, region, education level, etc.).
- Define the core issue (e.g., health, safety, environment, social responsibility).
- Conduct surveys or focus groups to understand audience perceptions.
- Set specific objectives (e.g., increase awareness by 20% or reduce accidents)